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Those companies seeking a well established women’s market (at the 25 years of age and under level) continue to have a great option in volleyball, where the elite level shows a 10:1 ratio in favor of women. More than 371,000 high school girls play interscholastic volleyball, the most popular team sport after basketball. Boys high school play continues to grow as well, with over 32,000 participants last year. A similar ratio exists at the USA Volleyball Junior Olympic (age 18 years of age and under) programming level, growing yet again to nearly 80,000 Junior Olympic volleyball female athletes and over 5,000 male athletes. At the intercollegiate level the sport shows the same ratio, with the women’s intercollegiate game again second only to basketball in team sports participation. The recent 1998 Women’s Final Four, televised on ESPN, set another record crowd at the final match, with nearly 15,000 spectators. The National Intramural Recreation and Sports Association (NIRSA) is now in the second decade of hosting a National Club Championship. These championships continue to grow and have set another record participation level. In 1999, the USA men’s and women’s national teams, televised by ESPN International, will compete in both the Pan American Games in Canada, and, additionally, for the men, in the America’s Cup. The competition will be fierce, with 217 national federations competing for 12 berths in indoor volleyball and 24 berths in beach volleyball for the 2000 Olympic Games in Sydney, Australia. The USA men finished ninth in the World Championships, while the women tied for 13th. USA beach teams are consistently in the medal competition at any international events in which they compete. Change in the scoring of the indoor game, with every serve now being a point, was adopted internationally on January 1, 1999. This will result in events that are shorter and more predictable in length, helping both television and grass roots programming to stay within a time frame. The future looks bright for volleyball! This is the fifteenth in a series of excerpts from SGMA’s 1999 State of the Industry Report, which was released on February 11 during The Super Show¨ in Atlanta, Georgia. The Sporting Goods Manufacturers Association (SGMA), the trade association of North American manufacturers, producers, and distributors of sports apparel, athletic footwear, and sporting goods equipment, is dedicated to increasing participation in sports and fostering industry growth and vitality. In the USA alone, there were more than 172,000 volleyball-related injuries that were treated in hospitals, doctors’ offices, clinics, ambulatory surgery centers and hospital emergency rooms according to the U.S. Consumer Safety Product Commission.
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