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You’ve heard it before, but we’ll say it again: the way you dress is the single biggest nonverbal communication you make about yourself. Interviewing for a job, preparing for a media/press interview, or heading to class after a morning practice or workout—the choices you make in what you wear and the way you present yourself, create an immediate impression on every person you see.

Often athletes stick to more casual dress because hauling around changes of clothes on a college campus all day is hardly convenient. The impression that sweats or workout clothes gives to others, however, is “I don’t care how I look.”

Each week you put in hours of practice time to make your playing the best it can be. Why not put in a little extra effort so your appearance reflects the same amount of care and preparation as your game?

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Chances are that if you are an athlete on campus, you have your own locker or have access to a locker room where you can secure your things with a lock, so his advice applies just as easily to the campus environment as to the office environment.

Look sharp, play sharp, be sharp—and success should follow. Good luck!

Please take the time to check out the rest of our website for more detailed information about the college recruiting process.

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Lester Munson, an associate editor at Sports Illustrated, will deliver the keynote address, which will focus on the growing trend of anger and violence in youth sports. Munson is an award-winning writer and a member of the Illinois Bar Association.