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winter Olympics tobacco free
CDC Highlights Tobacco-Free Sports The Centers
for Disease Control and Prevention (CDC) are initiating a new
Tobacco-Free Sports public education program at the Paralympic and
Olympic Winter Games to publicize and promote a tobacco-free policy
and also to promote the health benefits of an active tobacco
smoke-free lifestyle. Smoking and use of other tobacco products is not allowed at any sporting venue during the Olympic and Paralympic Winter Games except in specific designated outdoor areas. The tobacco-free policy includes all enclosed place of public access, seating bowls at outdoor venues, indoor venues, enclosed restaurants and bars or at venues, living quarters, other enclosed places in the Olympic and Paralympic Villages, and any transport vehicles. No cigarettes or other tobacco products can be sold at any sports designated sites.
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"Physical activity and sports
are deeply incompatible with smoking," said Dr. Jaques Rogge, IOC
President. "We also strongly believe that sport can serve as a means
of preventive education to youth to avoid unhealthy behaviors. This
is why we have made the Games a smoke-free event, in cooperation
with the World Health Organization and the organizing committees." For the Tobacco-Free Sports public education campaign, CDC developed television public service announcements featuring ten U.S. athletes. Speed-skating stars Jennifer Rodriquez, Derek Parra, and KC Boutiette are featured in the announcements in addition to Jean Racine and Darrin Steele (bobsled), Rachel Steer (biathlon), Lea Ann Parsley (skeleton), and Pete Thorndike (snowboarding). In the PSAs, the athletes endorse a smoke-free healthy lifestyle which they believe helped them achieve their highest potential. Paralympians who also expressed their support of a smoke-free, physically active lifestyle include U.S. Disabled Ski Team Mono-skiers Muffy Davis and Chris Waddell who explain to young people that tobacco use interferes with peak performance. The athletes also encourage parents to also be role models by not smoking. |
A new poster featuring U.S. ski team star Picabo Street, USA
Hockey and NHL Dallas Stars, Mike Modano, Lincoln DeWitt, a member
of the skeleton team, snowboarder Rosey Fletcher, and Paralympian
Davis has been printed as part of the campaign.
The TV spots and the poster highlight the Tobacco-Free Sports logo
developed in cooperation with the World Health Organization (WHO),
the International Olympic Committee (IOC), and the
FederationInternationale de Football Association (FIFA). The Winter
Games activities are part of a global Tobacco-Free Sports campaign
which WHO, CDC, and their international partners launched in Geneva,
Switzerland, in November 2001.
"These new education materials are wonderful resources because we
recognize that athletes are among the most admired role models for
young people, who emulate the behaviors they witness in their heros,"
said CDC Director Dr. Jeffrey P. Koplan.
"Salt Lake Olympic Committee's tobacco-free policy was adopted in an
effort to protect athletes, staff, spectators, and journalists from
the harmful effects of tobacco," said Mitt Romney, Salt Lake Olympic
Committee President and CEO. "Our policy reflects Olympic tradition
regarding the hosting of healthy sporting events that inspire people
to reach their full potential."
The Salt Lake Organizing Committee for the Paralympic and Olympic
Winter Games of 2002 (SLOC) has agreed to run the spots in the
Olympic venues throughout the Olympic Games which start on February
8. State health departments are working with local television
stations to show the spots. The in-school television network Channel
One is also showing them during February, and Web search engine
YAHOO is featuring Tobacco-Free Sports messages in on-line banner
ads through the month of April.
"We are pleased that the Olympic movement has recognized the dangers
of using tobacco and exposure to secondhand smoke. This policy not
only protects non-smokers from exposure to secondhand smoke, but
also encourages smokers to quit. We congratulate the Olympic
Organizers for supporting this important public health initiative,"
said Dr. Gro Harlem Brundtland, Director-General of WHO.
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