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the history and origins of Badminton
how to play badminton A watershed in badminton's growth was the $20 million tripartite contract in 1994 for sponsorship of the World Grand Prix Finals. Under the terms of the contract between the IBF, IMG and STAR TV, STAR puts the money into the promotion and development of badminton.
In return STAR gains total exclusivity for the exploitation of the commercial and television rights to the WGP Finals. "The deal was seen as good for both major parties", said David Shaw, IBF's Executive Director, who was brought into the organization with a brief to grow and enlarge the sport. "We needed a strong partner in television, and the broadcaster had identified badminton as a vehicle which would attract audiences across Asia to its Prime Sports Channel". The next phase in the rise and rise of international badminton has been to retake the USA. The US was an early member of the IBF and initially one of the most successful. When the Uber Cup was introduced in 1956, Americans won the first three events. But then American interest died out. Badminton is a well liked and familiar sport in the United States, but predominantly is a fun game for the beach or back yard. We know that once Americans see the other badminton - international badminton, the world's fastest racket sport - they will want more. |
Badminton at the Atlanta Olympics.
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The Atlanta Olympics started to raise the sport's profile in the US.
The event was a sell-out and became one of the most popular sports.
Ex-President Jimmy Carter, Chelsea Clinton, Princess Anne and Paul
Newman were among the celebrities who came to watch. David Broder of the Washington Post also came. After seeing the men's
doubles finals, he reported: "seeing one of the supreme athletic spectacles
of my life". 1996 was a landmark in American badminton. It's not only the Atlanta Olympic Games that started to generate massive interest in the American market. In December 1995 the IBF introduced a brand new tournament in California, the Hong Ta Shan Cup; a men's invitational event with top players and big prize money. This year there are plans to add a women's event and to increase the prize money still further - a real Christmas present for players and American spectators. The Hongtashan Group has gone on to sponsor the US Open, increasing the prize money to $200,000 . This makes the event the most valuable World Grand Prix event in the series and gives it six-star status. |
Badminton's debut as an Olympic Games sport has really boosted
international interest. The STAR TV arrangement has increased the sport's
coverage tremendously. Sponsors and television companies are are now being
attracted to a sport which gives them access to the major Asian economies.
And, spectators are increasingly attracted to the "enthralling mix of
angles, reaction, tactics, touch and fitness that would quickly exhaust a
squash champion.
Watch out! The world's fastest racket sport is coming. Badminton is coming!
This history obtained from the International Badminton Federation.
Read the first part of this article... The history of badminton.
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