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Baseball bats effected by sports rule changes.
METAL BATS AND RULE CHANGES Rules changes that affect baseball bats by both the NCAA and National Federation of State High School Associations (NFHS) have, together with other market factors, caused a drop in baseball industry sales in 1999.
A rules change that further limits the performance of metal bats was adopted by the NCAA and went into effect during1999 season. Also, the NFHS recently announced that a decision would be made in January 2000 relating to a possible new rule for metal bats that would limit performance even more than the current level adopted by the NCAA. Due to the uncertainty and confusion of the rules changes, schools and retailers are buying with some caution, as retailers want to cut down their existing stocks and fear placing orders for new bat models, without knowing if they will be approved by the various governing bodies. Bat manufacturers are also worried that these rules changes requiring heavier bats could make youth and high school play more defensive-oriented and less exciting to play and watch. If offense becomes de-emphasized, players may move to other activities or sports, thus decreasing baseball participation and hampering equipment sales. |
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One encouraging factor is the turn-around in fan interest in Major League Baseball and the growth of the minor league baseball teams. The excitement caused by the home-run-record-shattering performances of Sammy Sosa and Mark McGwire carried over into the 1999 season and overall Major League Baseball attendance was slightly up over 1998. The college bat rule changes will increase the trend of declining participation in baseball. American Sports Data, Inc. reported that 12.3 million Americans played baseball at least once in 1998, a decline of 18% since 1987. Enrollment in organized youth play has also been falling in the past few years. There were 4.65 million children (ages 5-18) in organized programs in 1998, a decline of 1.5% from 1997. |
Fan interest has risen, as the Chilton Sports /ESPN Poll measured an increase from 12.8% of the United States population, twelve years of age and older, saying that Major League Baseball was their favorite sport in 1998 to 13.6% in 1999. Still, overall market conditions will dictate another year of reducing baseball equipment sales, which are expected to fall by 5% in 2000, following a sales decline of 10% in 1999.
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